PII (Personally Identifiable Information) Policy
At Always Ashley, we are committed to the responsible collection, storage, and use of your Personally Identifiable Information (PII). This policy outlines how we define, manage, and protect your PII.
1. What Is PII?
Personally Identifiable Information refers to any data that can be used to identify an individual, either directly or indirectly. Examples include your name, email address, phone number, mailing address, and payment details.
2. PII We Collect
- Full name and contact information
- Billing and shipping addresses
- Order history and purchase behavior
- IP address, browser fingerprint, and usage logs
3. Why We Collect PII
- To fulfill purchases and manage delivery
- To send order confirmations, status updates, and receipts
- To detect fraud and unauthorized activity
- To comply with regulatory or legal obligations
4. How We Store and Protect PII
We store PII on secure servers and restrict access to authorized personnel only. All data transmissions are encrypted via HTTPS, and we regularly audit our systems for vulnerabilities.
5. Sharing of PII
We do not sell or lease your PII. It may be shared with trusted service providers (e.g., payment processors, shipping partners) strictly for business operation purposes, and always under confidentiality agreements.
6. Retention of PII
We retain your PII only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
7. Your Rights
- Request access to your PII
- Request corrections or updates to inaccurate data
- Request that your data be deleted (where applicable)
- Withdraw consent for marketing communications
8. Policy Updates
We may revise this PII policy from time to time. All updates will be posted on this page with a new effective date.
9. Contact Us
For questions or data requests, contact us: